Garment Store / Lighting Plan

Clever design in retail stores influences our subconscious decisions. The purpose of a store is to attract customers and create an unforgettable, gratifying experience through color and light. The initial impression directly affects purchasing decisions, time spent in-store, and the likelihood of return visits. An environment should evoke a relaxed, luxurious feel. In a previous project, I utilized a split complementary color harmony, incorporating green, pink, and orange with gold highlights. By adjusting tones, tints, chroma, and values, I created an attractive, exciting, and energizing ambiance that warmly welcomes customers. In this new project, I aim to create an enticing space that draws customers towards the products through the RCP. Placing a captivating chandelier above a mannequin at the entrance will grab attention. To achieve an overall light and energizing atmosphere, I will use overhead store lighting, including spotlights and high-intensity LED lights, to accentuate the merchandise.

 

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